They say that not all superheroes wear capes. Yes, because some of those superheroes we look upon are not concealed with masks, nor capes, but they come with discounts and promotions instead.
Such heroes are called "Super Sale" and they offer you necessities with a discount ranging from 10% - 90% off the original price, sometimes even more. However, keep in mind that satisfaction does not always go with those.
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| SALE signage from unsplash.com |
Every year, during the Holiday season, these superheroes (or money-savers) will surely be spotted regularly at each street, every mall, and marketplace. But wait, there will be more. With the technological advancements that we already have now, sales will also be spotted online also.
Looking back, online selling was already a thing since the early 2000s or even earlier than that. However, this selling was limited only to items that were already used (hand-me-down items) like books. Compare that with what we have now and you would see the difference.
Still, there is this one question: WHY ARE WE SO FOND OF SALES, DISCOUNTS, AND PROMOTIONS?
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| 70% off signage from unsplash.com |
Financially speaking, not everyone in this world was born with a silver spoon. Not everyone would have the privilege of inheriting a fistful of treasure enough to sustain a costly living until your dying age. On the other side of such a fortune, there would still be those who need to work hard every single day just to put food on their family's plates. For them, shopping could be a stress-reliever, but it would never be a hobby or even an addiction. Shopping would only be done when necessary.
Since the available budget may not be that big, items that have the greatest significances will always be prioritized. This not only teaches us the value of our finances, but also the value of working hard for and always being hungry to achieve our goals.
As for another reason, here is what I think. People want the idea of having their chance to buy a costly item at a lower than normal price. They have this feeling that they will trick the owner of the brand if they can buy such products at a lower price.
However, there are downsides of buying discounted products. You tend to buy things that you do not really need. Since they are at a lower price, you want to seize the chance and buy them. You fear that you may not be able to buy them later anymore if you just passed by them at the moment you saw them.
We have to change our views on the superheroes. Let us not bit off more than we can chew.
If too much love will kill you, too much shopping will be just as dangerous. You will not only be killing your own finances but also of the people around you.
Too bad that when that happens, Super Sale might not be there to rescue you.
